The 4 Pillar Strategy

One of the biggest struggles I hear from business owners is;

"I don't know WHAT to post on social media to get more: clients, sales, followers, leads, engagement..."

If you're currently feeling this struggle, too, then I'm excited to introduce you to one of my best strategies for social media and tell you exactly what you should be posting every month!

Pillar 1- Educate

Pillar 2- Promote

Pillar 3- Connect

Pillar 4- Inspire

You can see that the 4 pillar strategy is quite simple, but covers everything imand keeps people engaged with what you do, who you are, and the things you are most passionate about.

By posting about these 4 pillars each month, you'll have an incredible content calendar that will easily cover what you are passionate about, what you do professionally, who you are, all while serving your audience valuable information all month long.

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PROMOTE

Promoting your services and products is so important because someone out there is looking for exactly what you have to offer. Sure, social media IS about connection, but adding a few posts a month to promote what you do, is a great way to scale your business.

CONNECT

By sharing personal things, you'll create a personal connection and allow those who follow along your journey to get to know you.

EDUCATE

Sharing educational tips and advice not only makes it easy for you to help and serve those around you, but it will also place you as an expert in your industry.

INSPIRE

The things we are passionate about are not random. And sharing the things we are passionate about is one of the most beautiful aspects of social media. Tell the world what you are passionate about, and why it's what you love to do.